Curriculum

The Beverly Clark Hospitality Training Program for Catering Professionals provides three different options for training

» Live Training, Custom Programs and Seminars
» On-property, Personal Consultation
» The online Beverly Clark Certified Wedding Professional Program

Live Training, Custom Programs and Seminars

The Hospitality Training Program was created to provide catering professionals with the tools they need to meet the challenges they face and assist them in finding solutions with not only the wedding market, but all aspects of their business, including corporate markets, social catering, sporting events such as golf and tennis tournaments and charitable events. Live training also focuses on global tools needed to succeed in reaching your catering goals such as creating the perfect marketing plan for your property, developing your niche market and determining your competitive advantage through the creation of a competitive analysis.

This option allows the client to customize a program focused on achieving your specific company and department goals. Once the program content is agreed upon, a professional Beverly Clark Trainer will present the seminar "live" to your selected group of employees. Topics may include, but are not limited to:

• A working knowledge of today's brides and grooms and their expectations
• The importance of knowing your competition and what gives you a competitive advantage
• How to create an event-friendly environment
• Creating a consistent sales environment between all sales people
• Making the most out of your communication with your clients
• Ways to increase your prospecting and closing ratios
• Why brides choose to have a "destination" wedding and your role in creating a special experience
• Event trends and "upselling" techniques
• The importance of inter-department communication and teamwork
• How to generate immediate revenue in the next thirty days
• Wine education and upselling
• How to create and execute an effective marketing plan
• Effective ways to increase golf tournament business and per event revenue

On-Property, Personal Consultation

This option puts help directly in your office, as one-on-one, we explore ways to make your operation more effective, successful and producing the optimum amount of revenue. We will cover some of the above topics as well as specific challenges you face on a daily basis.

Online Beverly Clark Certified Wedding Professional Program

Keeping up with the latest bridal trends, knowing how to handle the diverse cultures that often are part of today's wedding events, all while trying to find new ways to increase your business can be daunting. In creating the Beverly Clark Certified Wedding Professional Training and Certification Program, Beverly utilizes her extensive background in wedding planning that has helped millions of brides plan their perfect day through her best-selling wedding books. This program has become a must for any catering professional looking to expand their share of the $120 billion wedding market.

Online Training Program Description

The interactive, online, Beverly Clark Certified Wedding Professional Program offers nineteen lessons. Each lesson concludes with a self-correcting, multiple choice quiz, which must be concluded before moving on to the next lesson. Online support is included and upon successful completion, you are presented with a certificate designating you as a iBeverly Clark Certified Wedding Professional. You are also provided with the "Beverly Clark Certified Wedding Professional on Staff" logo to use on your website and in marketing materials.

Course Outline

 
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More online courses to come.

Upon successful completion of the program, which includes quizzes, homework assignments and the final exam, all graduates will receive Beverly Clark Hospitality Training Certification, a prestigious honor recognized by industry professionals and clients all over the United States. In addition to a formal certificate, graduates will also have the right to use the Beverly Clark Hospitality Training Certification logo on all your cards and stationery.