599.00 Beverly Clark Wedding Professional Certification CourseThe Beverly Clark Wedding Professional Training Program is designed for hospitality industry professionals, and most specifically those in the catering professional, to sharpen their skills in today's bridal and special events market. The tools and tactics you need to stay competitive as well as to maximize the opportunity to increase your revenues from the lucrative 120 billion dollar wedding industry are discussed in detail. Seasoned and novice catering professionals alike will benefit from the training this program provides.
Webinars
Webinars can be live or recorded broadcasts that you view from your computer. No traveling involved, to have access to relevant, timely topics!
» Click here to view Private Club Industry Specific Training Webinars
Upcoming, Live Broadcasts:
199.00 Annual Webinar Package (all 6 webinars)All 6 webinars. Savings of $95.00
49.00 Live Webinar: Setting the Stage for Personal and Professional Success in the Special Event Industry February 8, 2012 @ 11AM PT Topics include: Creating a more marketable you!; Casting yourself as an expert; Finding the training, certifications and education that propel you in the right direction; Your personal attitude, aura and amazing possibilities; Handling difficult team members.
49.00 Live Webinar: The Secret to Making Sales Calls Work! March 28, 2012 @ 11AM PT Topics include: Avoiding the "cold call"; Finding the right and enough prospects to fill the pipeline; Creating a sales "process" with your prospects; Being more effective on the phone, and getting the face-to-face appointment; Creating a team approach to selling.
49.00 Live Webinar: The Luxury Bride De-Mystified! May 2, 2012 @ 11AM PT With Guest Panelist Wedding Planner, Wendy Dahl.
49.00 Live Webinar: The State of the Corporate Event Market and the Upcoming Holiday Season July 11, 2012 @ 11AM PT Topics include: A current look at what is happening in the corporate event world; How to anticipate corporate trends and provide customized offerings; Holiday season revenue opportunities.
49.00 Live Webinar: Creating Loyal and Repeat Special Event Clients September 5, 2012 @ 11AM PT Topics include: Delivering the best possible service and event; Your best clients can refer the best business - learn to ask for the referral!
49.00 Live Webinar: Sneak Peek at the 2013 Wedding Trends and Tips November 7, 2012 @ 11AM PT Topics include: All the latest, shiniest, awe-inspiring trends to make you swoon!; A look at the changing profile of today's bride; How trends can be revenue opportunities; Positioning yourself as the local "go-to" expert for the latest in event trends.
49.00 Recorded Webinar: 2012 Wedding Season Tips & TrendsTopics include: Trend Alert - What's on the Horizon for 2012; Making the Most of Your Advertising Dollars; Multi-Cultural Wedding Opportunities; Your Annual Wedding Marketing Plan - New Ideas!
49.00 Recorded Webinar: Aligning Yourself with the Best Strategic Partners in the Special Events IndustryTopics include: Building Vendor Relationships; Unexpected Partnerships; Increasing Revenue Through Strategic Alignments
49.00 Recorded Webinar: The 2011 Holiday Season - Make it the Best!Topics include: Christmas in July? Encouraging Early Bookings; Marketing and Prospecting Strategies; Holiday Trends and Upselling Opportunities
49.00 Recorded Webinar: Attracting Corporate Event BusinessTopics include: Exposure - where can you catch the eye of Corporate Event Planners?; Marketing yourself as a corporate event venue/vendor; Creating corporate-friendly pricing
49.00 Recorded Webinar: The Top 5 Ways to Increase Your Event Business(Recorded) Topics include: Increasing your revenues can be accomplished in many ways! Learn the top 5 things you should be doing and thinking about in order to focus on just one thing - increasing revenue!
49.00 Recorded Webinar: Increasing Your Wedding & Special Events Revenues(Recorded) Topics include: The 3 Ways to Increase Your Revenues: Increase the number of weddings & events you do, Increase the size of the events, and Increase the per-event Revenues; The Value of the Written Plan; Using Your "Authentic Self" as a Tool for Increasing Revenues.
49.00 Recorded Webinar: Book More Wedding Revenue!(Recorded) Topics include: Marketing, Advertising & Prospecting Strategies, Web Marketing & Relationship Marketing, Strategic Partnerships, Multi-Cultural Wedding Opportunities, Creating a Wedding Friendly Culture, Trend Alert - Turning Trends Into Revenue, Upselling and Revenue Increasing Strategies
49.00 Recorded Webinar: Building the Perfect Special Events Marketing Plan(Recorded) Topics include: Competitive Analysis, Correct Positioning in the Marketplace, Targeting Market Segments, Components of a Well-Written Plan, Follow-Through and Execution, Upselling and Revenue Increasing Strategies.
49.00 Recorded Webinar: Attracting the Destination Wedding Market(Recorded) Topics include: Becoming a Destination Wedding Hot Spot, Destination Wedding Trends, Creating a Wedding Friendly Culture, Marketing/Advertising/Prospecting Strategies, Referral Relationships, Upselling and Revenue Increasing Strategies.
49.00 Recorded Webinar: Increasing Banquet Wine Sales and Wedding Upsells With Guest Panelist Troy Conklin, WineBow Imports(Recorded) Topics include: Wine Trends, Building a Proper Banquet Wine Menu, Wine Pairing, Conducting Proper Tastings, Selling and Upselling to the Next Tier (or two), Wedding/Event Upsell Opportunities.
Private Club Industry Specific Training Webinars
Select all three Club Marketing 101 Training Webinars and save $20.00
39.00 Recorded Club Marketing 101 Training Webinar: Maximizing A la Carte and Private Events Revenues(Recorded) Topics include: Creating and Utilizing Your F&B Revenue Team, Private Events - The Low Hanging Fruit to Help Achieve the Net, Utilizing A la Carte to Improve Member Involvement, F&B Industry Trends, How Can We Determine Greater Space Maximization?
49.00 Recorded Club Marketing 101 Training Webinar: Building the Perfect Club F&B Marketing Plan(Recorded) Topics include: Plan Your Work and Work Your plan - Get Off the Treadmill, Building a Revenue Team, Competitive Analysis, Correct Positioning in the Marketplace, Target Market Workshop, Components of a Well-Written Plan, Understanding Your Sales Plan Opportunities, Determining Top Initiatives for your Plan and Creating Measurable Goals, Developing Events, Traditions and Programs to Drive Revenue, Upselling and Revenue Increasing Strategies, Follow-Through and Execution, Execution, Execution.
49.00 Recorded Club Marketing 101 Training Webinar: Club Marketing and Communications in the Age of Social Media(Recorded) Topics include: Definitions - It's Like Learning Another Language, Blogs, Facebook, Twitter...Are They "Club-Friendly"?, E-Newsletters, Member Marketing vs. Non-Member Marketing, Communicating to Achieve Your Financial Goals
Templates
39.00 Marketing Plan TemplatesPackage includes instructions and templates for: a SFSWOT Analysis, a Competitive Analysis and the Marketing Plan including goals, programs, action items, accountability, timelines and related expenses.