599.00 Beverly Clark Wedding Professional Certification CourseThe Beverly Clark Wedding Professional Training Program is designed for hospitality industry professionals, and most specifically those in the catering professional, to sharpen their skills in today's bridal and special events market. The tools and tactics you need to stay competitive as well as to maximize the opportunity to increase your revenues from the lucrative 120 billion dollar wedding industry are discussed in detail. Seasoned and novice catering professionals alike will benefit from the training this program provides.
49.00 Live Webinar: Wine Sales and Upselling September 22, 2010 @ 11AM PT Topics will include: Pairing with Menus, Conducting Proper Tastings, Upselling to the Next Tier (or two)!
49.00 Live Webinar: Preparing for the 2011 Wedding Season October 20, 2010 @ 11AM PT Topics will include: Trend Alert - What's on the Horizon for 2011, Making the Most of Your Advertising Dollars, Multi-Cultural Wedding Opportunities, Your Annual Wedding Marketing Plan - New Ideas!
49.00 Recorded Webinar: Increasing Your Wedding & Special Events RevenuesTopics include: The 3 Ways to Increase Your Revenues: Increase the number of weddings & events you do, Increase the size of the events, and Increase the per-event Revenues; The Value of the Written Plan; Using Your "Authentic Self" as a Tool for Increasing Revenues.
49.00 Recorded Webinar: Maximizing the 2009 Holiday Season(Recorded) Topics include: Marketing Streams and Timing, Increasing the Value of Your Product or Service, Securing Dates Early, Upselling the Extras This is a previously recorded Webinar that you can watch at your convenience. Your access information will be emailed to you.
49.00 Recorded Webinar: Wine Sales and Upselling(Recorded) Topics include: Pairings with Menus, Conducting Proper Tastings, Upselling to the Next Tier (or two)! This is a previously recorded Webinar that you can watch at your convenience. Your access information will be emailed to you.
49.00 Recorded Webinar: Preparing for the 2010 Wedding Season(Recorded) Topics include: Trend Alert - What's on the Horizon for 2010, Making the Most of Your Advertising Dollars, Multi-Cultural Wedding Opportunities, Your Annual Wedding Marketing Plan - New Ideas!
49.00 Recorded Webinar: Building the Perfect 2010 Special Events Marketing Plan(Recorded) Topics include: Competitive Analysis, Correct Positioning in the Marketplace, Targeting Market Segments, Components of a Well-Written Plan, Follow-Through and Execution, Upselling and Revenue Increasing Strategies.
49.00 Recorded Webinar: Attracting the Destination Wedding Market(Recorded) Topics include: Becoming a Destination Wedding Hot Spot, Destination Wedding Trends, Creating a Wedding Friendly Culture, Marketing/Advertising/Prospecting Strategies, Referral Relationships, Upselling and Revenue Increasing Strategies.
Private Club Industry Specific Training Webinars
Select all three Club Marketing 101 Training Webinars and save $20.00
39.00 Recorded Club Marketing 101 Training Webinar: Maximizing A la Carte and Private Events Revenues(Recorded) Topics include: Creating and Utilizing Your F&B Revenue Team, Private Events - The Low Hanging Fruit to Help Achieve the Net, Utilizing A la Carte to Improve Member Involvement, F&B Industry Trends, How Can We Determine Greater Space Maximization?
49.00 Recorded Club Marketing 101 Training Webinar: Building the Perfect Club F&B Marketing Plan(Recorded) Topics include: Plan Your Work and Work Your plan - Get Off the Treadmill, Building a Revenue Team, Competitive Analysis, Correct Positioning in the Marketplace, Target Market Workshop, Components of a Well-Written Plan, Understanding Your Sales Plan Opportunities, Determining Top Initiatives for your Plan and Creating Measurable Goals, Developing Events, Traditions and Programs to Drive Revenue, Upselling and Revenue Increasing Strategies, Follow-Through and Execution, Execution, Execution.
49.00 Recorded Club Marketing 101 Training Webinar: Club Marketing and Communications in the Age of Social Media(Recorded) Topics include: Definitions - It's Like Learning Another Language, Blogs, Facebook, Twitter...Are They "Club-Friendly"?, E-Newsletters, Member Marketing vs. Non-Member Marketing, Communicating to Achieve Your Financial Goals
Templates
39.00 Marketing Plan TemplatesPackage includes instructions and templates for: a SFSWOT Analysis, a Competitive Analysis and the Marketing Plan including goals, programs, action items, accountability, timelines and related expenses.