599.00 Beverly Clark Wedding Professional Certification CourseThe Beverly Clark Wedding Professional Training Program is designed for hospitality industry professionals, and most specifically those in the catering professional, to sharpen their skills in today's bridal and special events market. The tools and tactics you need to stay competitive as well as to maximize the opportunity to increase your revenues from the lucrative 120 billion dollar wedding industry are discussed in detail. Seasoned and novice catering professionals alike will benefit from the training this program provides.
49.00 Live Webinar: Attracting the Destination Wedding Market March 16, 2010 @ 11AM PT Topics will include: Becoming a Destination Wedding Hot Spot, Destination Wedding Trends, Creating a Wedding Friendly Culture, Marketing/Advertising/Prospecting Strategies, Referral Relationships, Upselling and Revenue Increasing Strategies.
49.00 Live Webinar: Strategic Partnerships in the Special Events Industry May 18, 2010 @ 11AM PT Topics will include: Building Vendor Relationships, Unexpected Partnerships, Increasing Revenue Through Strategic Alignments.
49.00 Live Webinar: Maximizing the 2010 Holiday Season July 21, 2010 @ 11AM PT Topics will include: Marketing Streams and Timing, Increasing the Value of Your Product or Service, Securing Dates Early, Upselling the Extras.
49.00 Live Webinar: Wine Sales and Upselling September 22, 2010 @ 11AM PT Topics will include: Pairing with Menus, Conducting Proper Tastings, Upselling to the Next Tier (or two)!
49.00 Live Webinar: Preparing for the 2011 Wedding Season October 20, 2010 @ 11AM PT Topics will include: Trend Alert - What's on the Horizon for 2011, Making the Most of Your Advertising Dollars, Multi-Cultural Wedding Opportunities, Your Annual Wedding Marketing Plan - New Ideas!
49.00 Recorded Webinar: Increasing Your Wedding & Special Events RevenuesTopics include: The 3 Ways to Increase Your Revenues: Increase the number of weddings & events you do, Increase the size of the events, and Increase the per-event Revenues; The Value of the Written Plan; Using Your "Authentic Self" as a Tool for Increasing Revenues.
49.00 Recorded Webinar: Maximizing the 2009 Holiday Season(Recorded) Topics include: Marketing Streams and Timing, Increasing the Value of Your Product or Service, Securing Dates Early, Upselling the Extras This is a previously recorded Webinar that you can watch at your convenience. Your access information will be emailed to you.
49.00 Recorded Webinar: Wine Sales and Upselling(Recorded) Topics include: Pairings with Menus, Conducting Proper Tastings, Upselling to the Next Tier (or two)! This is a previously recorded Webinar that you can watch at your convenience. Your access information will be emailed to you.
49.00 Recorded Webinar: Preparing for the 2010 Wedding Season(Recorded) Topics include: Trend Alert - What's on the Horizon for 2010, Making the Most of Your Advertising Dollars, Multi-Cultural Wedding Opportunities, Your Annual Wedding Marketing Plan - New Ideas!
49.00 Recorded Webinar: Building the Perfect 2010 Special Events Marketing Plan(Recorded) Topics will include: Competitive Analysis, Correct Positioning in the Marketplace, Targeting Market Segments, Components of a Well-Written Plan, Follow-Through and Execution, Upselling and Revenue Increasing Strategies.
If we are within 10 days of the date of the webinar, only credit card payments will be accepted