Live Training and Seminars
Beverly Clark Hospitality Training was created to provide catering professionals with the tools they need to meet the challenges they face and assist them in finding solutions with not only the wedding market, but all aspects of their business, including corporate markets, social catering, sporting events such as golf and tennis tournaments and charitable events. Live training also focuses on global tools needed to succeed in reaching your catering goals such as creating the perfect marketing plan for your property, developing your niche market and determining your competitive advantage through the creation of a competitive analysis.
Live, Custom Programs and Seminars
This option allows the client to customize a program focused on achieving your specific company and department goals. Once the program content is agreed upon, a professional Beverly Clark Trainer will present the seminar "live" to your selected group of employees. Live programs can be created for any time periods, from a one-hour seminar to a two to three-day workshop.
Topics may include, but are not limited to:
- A working knowledge of today's brides and grooms and their expectations
- The importance of knowing your competition and what gives you a competitive advantage
- How to create an event-friendly environment
- Creating a consistent sales environment between all sales people
- Making the most out of your communication with your clients
- Ways to increase your prospecting and closing ratios
- Why brides choose to have a "destination" wedding and your role in creating a special experience
- Event trends and "upselling" techniques
- The importance of inter-department communication and teamwork
- How to generate immediate revenue in the next thirty days
- Wine education and upselling
- How to create and execute an effective marketing plan
- Effective ways to increase golf tournament business and per event revenue
Pricing & Fees
Please contact us for specific pricing details.
On-Property, Personal Consultation
This option puts help directly in your office, as one-on-one, we explore ways to make your operation more effective, successful and producing the optimum amount of revenue. We will cover some of the above topics as well as specific challenges you face on a daily basis.
Pricing & Fees
Please contact us for specific pricing details.
About the Presenter/Trainer: Lynne LaFond DeLuca
Lynne earned her Bachelor's Degree in Business Management from Cal State University Long Beach and began her hospitality career in the hotel industry. She worked her way up through the ranks and eventually became the youngest General Manager of a hotel at the time in Beverly Hills, California. Lynne then moved into the Private Club Industry with ClubCorp, Inc. in 1992 as the Private Event Director at Braemar Country Club in Tarzana, California. After several years, she was promoted into a regional role with the company, and held the positions of Vice President, Private Events and Vice President, Membership and Sales.
Lynne joined the team at Beverly Clark Enterprises in June, 2007 as the Sr. Vice President, Business Development and Education. She has written for industry publications including Boardroom and Catering magazines, publishes a monthly newsletter, and has trained people around the world in the art of catering industry sales and operations. Lynne has an absolute passion for what she does and for helping the people that she works with in the hospitality industry to perform at their maximum level.